About Us

Performance Marine was founded in 1990 by Will Dupler. Will received his Masters Degree in marine service in 1977. His many years working with other marinas in Florida and Mississippi and his racing experience have led him to this opportunity. In 1992, we took on the Ranger dealership in Mississippi. In 1998, Will’s son, Dustin Dupler joined in full time in Management and in the Service Department.

Performance Marine is an entirely family-operated business with no share-holders to answer to. We’re real people and when you call, you get a human, not an answering machine or automated system. And although we are a relatively small dealership, we average between 35-40 new boat sales per year. Our success is a result of our dedicated focus on customer service and our efficient and experienced service department. We believe that if you can’t service what you sell, you can bet that your customers will never return. We stand by what we sell and that’s what turns first-time buyers into repeat customers.

Being a smaller dealer enables us to sell new product and service cheaper than our competitors. Our main focus is to keep customers happy regardless. This lets us retain an extremely high number of repeat customers. Our small dealership atmosphere lets the boat buying experience become fun again, not a price war.